questionnaire

1: How often do you go to the cinema, daily, weekly, monthly?

2: Which sub category of comedy films do you enjoy most? Romance, black comedy, action comedy

3: If a Hollywood famous actor was in the cast for my film would you feel inclined to watch my comedy film? Yes/ no /maybe?

4: Do you enjoy films in 3D or without 3D? yes/ no/ sometimes.

5: Who do you go to the cinema with? Friends, family, on your own?

6: Do you go to the cinema more often when you’re on holiday from work or school? Yes/ no/ sometimes.

7: What is the rating for most films you see? U, PG, 12, 15 and 18.

8: How do you find out about the films you go see? TV, internet, newspapers, radio, other?

9: Do you only see films with good ratings from film critics? Yes/ no/sometimes

10: Do you judge films by the producer, actors or storyline? Yes/ no/ sometimes.

11: If you have seen my poster advertising my film does it make/ persuade you to watch my film? Yes/ no.

target audience and how to market to them

Target audience profile

Gender scale

FEMALE ß ----------COMEDY---------- à MALE

Romance        Period        Suspense        Horror        Crime        Action        Sci-Fi

My chosen film genre is comedy which in my opinion is the best possible genre to go for because of the scale above comedy is balanced right in the middle. So we have established that comedy is generally entertaining and watched by a fair and equal amount of male and female audience.

Female ß-----Comedy-----à  Male

Love comedy                   action comedy

If I wanted to scale down my research into my target audience then I would use the chart above showing the two major sub categories in comedy which are Love comedy films which are based more towards the female audience than the male audience. Action comedy is the opposite of love comedy which is based more towards the male audience than the female audience.

I have chosen an action comedy as my film genre so my main target genre audience will be male, however because it’s still a comedy film I’m sure that a very reasonable per cent of the audience will be female.

Age

People of all ages watch comedy films because it’s marketed and made for the masses because it attracts so many different types of people, however different comedy films suit different people. For example Monsters Ink, was aimed at a younger audience than American pie was. American pie was aimed at people over the age of 15 due to its sexual references and language content, whereas Monsters Ink was suitable for all ages, although maybe not appealing to those aged between 18 and 25.

My comedy film will be rated 15 due to the language content involved and violence, so that means I can cross anyone who is under the age of 15 of my target audience list. Because my film is an action comedy I would say that the main age group to be attending my film would be 15- 25 year olds. One of the main reasons that may encourage the 15 year olds would be the excitement and thrill of going to the cinema and watching a 15 for their first time at the cinema, 16-25 year olds will be going purely for the thrill and excitement of enjoying the film. Research I have done online has shown me that 15-25 year olds are the highest attending per cent of audience who view comedy films.

So when it comes to the time when I need to market my film, I will want to market my film mostly at males aged between 15 and 25.

Audience profiling

For starters they will most likely come from England due to the fact that I am marketing my film in the UK and releasing it in the UK. I will be basing my audience profiling on the age category I have chosen to market for which is the ages of “15-25”. Most of this research for this category is done by experience and knowledge.

Families are a very familiar audience at cinemas; comedy is the genre for the whole family to enjoy usually. However one issue with my film is families may not want to go because one of their children may be under the age limit which means none of them will feel inclined to watch the film if one of them has to stay at home.

Going to the cinema plays a very big part in teenagers social lives between the ages of 14-18 usually but in our case 15- 18 year olds. Teenagers love meeting friends in “town” because it’s the “cool thing to do” these days. So they usually go to the cinema to watch films in large groups of 4-10 people to watch films and banter with each other about scenes from the film.

This is why its defiantly important for me to market my film around town centres so that these groups of teenagers see the posters or advertisements and spread the word by mouth or facebook. Which brings me to another point, Social network sites, especially facebook are good ways of spreading the words of films that have just been released it is also a good way for groups of people to send out messages to each other organising a trip into town followed by watching my film in the cinema.

swot chart for my comedy film

Strengths

The comedy genre is a very popular film genre for the public, the reason being that it can entertain the largest variety of people possible, hence the reason my film is a comedy.

Will be shown in selected in cinemas in the Uk, may be shown in other European countries or America depending on how well my film does with the critics and box office. The reason I have chosen specific cinemas is because i want my film to be shown in high security cinemas to reduce the risk of my film being filmed by a video camera. that way it would force people to pay to watch my film because there is no other way of viewing my film.

Weaknesses

I am new in the film buisness so i dont have any awards. Meaning that i am a unknown film producer to the public which could possibly make people not want to view my film thinking "He's not a famous film producer, hel probably be rubbish"

My film would be low budget so it may not appeal to some people because I wouldnt have any famous actors or amazing stunts in my film.

I havent got the resources or money to do a mass advertising camapighn for my film.

Opportunities

My film is planned to be released in the Summer holidays, meaning that all the schools, colleges, work ect.. will be on holiday which in my opinion is the perfect time to release a film because of the amount of people who would be available to watch it.

Threats

Other films that are being released around the same time as my film is released may be considered a threat to my film.

Someone recording my film and me losing out on alot of money in the box office

Looking for Eric

Swot chart for “Looking for Eric”

S- Strengths

1: There is a football star included in the film so that will most likely raise awareness to the public.

2: Pedigree of director. The director is well known and has won awards for some of his productions which may encourage more of the public to view “Looking for Eric”.

3: Britishness: A huge amount of the films showed in the UK are made by America or other countries. If I was a member of the audience would find it more interesting to see a film based in England made by England.

4: Humour. Films which contain humour always draw in more of the public because humour is for the masses.

Weaknesses

1: Gritty and lack of glamour. There are no attractive Hollywood stars with white teeth and perfect bodies, the cast for this film are just a bunch average everyday people who make it more realistic but at the same time makes it less appealing to some of the public.

2: Looks like a documentary. It does have the feel of a documentary to it which may put of some members of the public who were thinking about watching it.

3: Will it appeal to women? Most women are very open minded so I feel that it won’t put of too many women. However I do agree that this is directed at men and football fans mainly.

Opportunities

1: Eric Cantona. Eric makes a huge impact on how many people will pay to watch the film because he is a famous footballer which should bring in allot of the football fans.

2: Manchester United. Eric plays/ played for this club which will make the Man Utd fans want to see more of him which may encourage them going to the cinema to see “Looking for Eric”.

3: Cannes film festival is also a brilliant way to advertise/ show your film which will hopefully then make the views spread the word to others about how good the film was.

Threats

1: Eric Cantona and Football. I feel  that the film may be stereotyped with football which in this case could lose a lot of the public who were thinking about whatching.

2: 44 inch chest is a film that is released in cinemas on the same day.