orgiginal trailer for my film

Attack the block trailer annalysed

Analysed trailer breakdown of “Attack the Block”

Trailer is 1 minute long

00:00- 00:20: Starts with a scary soundtrack that gives an intense feeling to the audience. Then shows the company’s name that was in charge of advertising the film. After that, several quick shots are used showing a London block at night time with powerful lights shining from them. This adds to the intensity of the trailer.

Words then come up in the trailer saying “The deadliest species in the galaxy” this immediately draws the crowd into interest because they are wondering what the deadliest species in the galaxy is. After the words fade away you hear kids/ teenagers making noise and the camera shows a bunch of kids leaving the block on a moped and bikes. The audience then get the feeling that these kids are being linked with “the deadliest species in the galaxy”.

After this there is a brief shot of a kid with a baseball cap on with a hoodie over the top and a scarf around his mouth. This makes the audience immediately stereotypes the kids as chavs or gangsters. Screen goes black again and words appear saying “Is about to encounter” this causes curiosity and suspense with the audience as to what is about to happen next.

The next shot shows two younger kids around 11 -12 years old dressed in hoodies and one is holding a water gun who both have shocked faces and are staring at something that is out of the camera shot. This makes the audience curious about what is making the two kids so shocked.

The next shot is from the same scene but an over shoulder shot showing a bright light falling out of the sky towards where the kids are, there is also a roaring sound which progressively gets louder as the light gets closer to impact with earth. This makes the audience curious about what the light is, the roaring noise that is getting louder also builds up more suspense with the audience.

The next shot is very quick and shows a middle aged woman also looking towards where supposedly the light is coming from because she also has a shocked face, the roaring sound is also still increasingly getting louder, this just continues to add suspense and curiosity to the audience.

The next shot shoes kids running away from a car just before it explodes because the light impacts with it. The roaring sound by this point is extremely loud and then changes to an explosion when it impacts with the car. This causes a lot of drama with the audience because of the explosion withy the car which makes them even more curious as to what the light was.

Screen goes blank again and words appear “The ultimate enemy”. The audience straight away want to know what the enemy (that came from the light) is and how the kids are going to beat it.

In the next shot the scary music has stopped and is replaced with sound of the car alarm going off from the wrecked car. One of the kids moves towards the car and then leans in when suddenly there is this scary alien like noise that immediately builds up tension with the audience. There is allot of suspense because the audience know they are about to find out what the enemy is and are suddenly taken by surprised when the guy screams from inside the car.

The next shot quickly shows two kids running towards the camera supposedly to help their friend who is under attack in the car. There is more screaming in this scene too. This all builds up the tension even more to the audience because they are starting to get desperate to know what is inside the car wreck.

The next shot shows a kid on the floor trying to hold off someone/ something that is on top of him trying to kill him. The shot then changes to an over the shoulder shot of the kid on the floor showing him holding off some ugly mutated creature that could only be describes as an alien. This then has the biggest Impact on the audience because the suspense has reached its maximum now because they know that the kids enemy is an alien.

00:20- 00:40: The next shot then shows the kids huddled in a group asking what the creature then one of the kids says that it’s an alien. The kid then says that its landed in the wrong place which means that the kids intend to find this alien and teach it a lesson. The kids all laugh with him in agreement. This has an impact with the audience because the audience have now heard the kid confirm that it’s an alien and they also know that the kids intend to fight the alien so there will be a lot of action in this film most likely.

The screen goes blank again and shows the words “From the producers of Shaun of the dead”. This has a huge impact on the audience because a large majority of people in the UK have at least heard if not seen the movie “Shaun of the dead” which is a great movie so this will give the audience the impression that if this film is made by the same people that made “Shaun of the dead” then this film will be great too.

The next scene shows nick frost playing as a role in the film, he says to the kids who are laughing and sitting down on sofas “well down guys, you found an alien and you kicked its head in”. This also has a massive impact on the audience because you see and hear the first bit of comedy in the trailer that gives the impression to the audience that this film is a black comedy. Another major impact to the audience is that a well-known actor is playing a role in the film (Nick frost that also performed in Shaun of the dead and many other comedies)

The next scene shows the kids looking out of the window with shocked faces, the camera then changes to showing what is happening outside the window which shows hundreds more of the lights all landing nearby to the block. This builds up a new suspense with the audience because they now realise that there are way more aliens landing than they had originally suspected.

00:40- 01:00: The next scene shows the kids saying that they want to kill them and they all shout and laugh in agreement, after that it shows brief glimpse shots of all the kids tooling up with weapons ranging from baseball bats to a samurai sword. This impact the audience with excitement and tension because the audience know that there is going to be allot of fighting and violence because they now know that the kids want to fight the aliens out there and that they are armed with harmful weapons.

The next scene shows the kids gathered around on of the dead aliens, the camera shows brief glimpses of the alien, this alien is much bigger and much bigger than the first alien though. This is when the kids realise that they are into their necks with trouble. You can tell because of the shocked expressions on their faces, one of them mentions wishing he had stayed at home locked the door and played fifa instead. This scenes impact with the audience is huge because the audience now also know that the aliens are much more dangerous and scary than the original alien they saw, so the audience can see the movie gradually turning into more of a horror movie than an action movie.

The last shot shows the aliens face biting towards the camera. This immediately scares the audience if it their first time watching the trailer and is a good way to conclude the impact of the trailer. After that the screen goes black and words come up saying “Invading soon” and then after that “Attack the block.

questionnaire

1: How often do you go to the cinema, daily, weekly, monthly?

2: Which sub category of comedy films do you enjoy most? Romance, black comedy, action comedy

3: If a Hollywood famous actor was in the cast for my film would you feel inclined to watch my comedy film? Yes/ no /maybe?

4: Do you enjoy films in 3D or without 3D? yes/ no/ sometimes.

5: Who do you go to the cinema with? Friends, family, on your own?

6: Do you go to the cinema more often when you’re on holiday from work or school? Yes/ no/ sometimes.

7: What is the rating for most films you see? U, PG, 12, 15 and 18.

8: How do you find out about the films you go see? TV, internet, newspapers, radio, other?

9: Do you only see films with good ratings from film critics? Yes/ no/sometimes

10: Do you judge films by the producer, actors or storyline? Yes/ no/ sometimes.

11: If you have seen my poster advertising my film does it make/ persuade you to watch my film? Yes/ no.

target audience and how to market to them

Target audience profile

Gender scale

FEMALE ß ----------COMEDY---------- à MALE

Romance        Period        Suspense        Horror        Crime        Action        Sci-Fi

My chosen film genre is comedy which in my opinion is the best possible genre to go for because of the scale above comedy is balanced right in the middle. So we have established that comedy is generally entertaining and watched by a fair and equal amount of male and female audience.

Female ß-----Comedy-----à  Male

Love comedy                   action comedy

If I wanted to scale down my research into my target audience then I would use the chart above showing the two major sub categories in comedy which are Love comedy films which are based more towards the female audience than the male audience. Action comedy is the opposite of love comedy which is based more towards the male audience than the female audience.

I have chosen an action comedy as my film genre so my main target genre audience will be male, however because it’s still a comedy film I’m sure that a very reasonable per cent of the audience will be female.

Age

People of all ages watch comedy films because it’s marketed and made for the masses because it attracts so many different types of people, however different comedy films suit different people. For example Monsters Ink, was aimed at a younger audience than American pie was. American pie was aimed at people over the age of 15 due to its sexual references and language content, whereas Monsters Ink was suitable for all ages, although maybe not appealing to those aged between 18 and 25.

My comedy film will be rated 15 due to the language content involved and violence, so that means I can cross anyone who is under the age of 15 of my target audience list. Because my film is an action comedy I would say that the main age group to be attending my film would be 15- 25 year olds. One of the main reasons that may encourage the 15 year olds would be the excitement and thrill of going to the cinema and watching a 15 for their first time at the cinema, 16-25 year olds will be going purely for the thrill and excitement of enjoying the film. Research I have done online has shown me that 15-25 year olds are the highest attending per cent of audience who view comedy films.

So when it comes to the time when I need to market my film, I will want to market my film mostly at males aged between 15 and 25.

Audience profiling

For starters they will most likely come from England due to the fact that I am marketing my film in the UK and releasing it in the UK. I will be basing my audience profiling on the age category I have chosen to market for which is the ages of “15-25”. Most of this research for this category is done by experience and knowledge.

Families are a very familiar audience at cinemas; comedy is the genre for the whole family to enjoy usually. However one issue with my film is families may not want to go because one of their children may be under the age limit which means none of them will feel inclined to watch the film if one of them has to stay at home.

Going to the cinema plays a very big part in teenagers social lives between the ages of 14-18 usually but in our case 15- 18 year olds. Teenagers love meeting friends in “town” because it’s the “cool thing to do” these days. So they usually go to the cinema to watch films in large groups of 4-10 people to watch films and banter with each other about scenes from the film.

This is why its defiantly important for me to market my film around town centres so that these groups of teenagers see the posters or advertisements and spread the word by mouth or facebook. Which brings me to another point, Social network sites, especially facebook are good ways of spreading the words of films that have just been released it is also a good way for groups of people to send out messages to each other organising a trip into town followed by watching my film in the cinema.

swot chart for my comedy film

Strengths

The comedy genre is a very popular film genre for the public, the reason being that it can entertain the largest variety of people possible, hence the reason my film is a comedy.

Will be shown in selected in cinemas in the Uk, may be shown in other European countries or America depending on how well my film does with the critics and box office. The reason I have chosen specific cinemas is because i want my film to be shown in high security cinemas to reduce the risk of my film being filmed by a video camera. that way it would force people to pay to watch my film because there is no other way of viewing my film.

Weaknesses

I am new in the film buisness so i dont have any awards. Meaning that i am a unknown film producer to the public which could possibly make people not want to view my film thinking "He's not a famous film producer, hel probably be rubbish"

My film would be low budget so it may not appeal to some people because I wouldnt have any famous actors or amazing stunts in my film.

I havent got the resources or money to do a mass advertising camapighn for my film.

Opportunities

My film is planned to be released in the Summer holidays, meaning that all the schools, colleges, work ect.. will be on holiday which in my opinion is the perfect time to release a film because of the amount of people who would be available to watch it.

Threats

Other films that are being released around the same time as my film is released may be considered a threat to my film.

Someone recording my film and me losing out on alot of money in the box office

Looking for Eric

Swot chart for “Looking for Eric”

S- Strengths

1: There is a football star included in the film so that will most likely raise awareness to the public.

2: Pedigree of director. The director is well known and has won awards for some of his productions which may encourage more of the public to view “Looking for Eric”.

3: Britishness: A huge amount of the films showed in the UK are made by America or other countries. If I was a member of the audience would find it more interesting to see a film based in England made by England.

4: Humour. Films which contain humour always draw in more of the public because humour is for the masses.

Weaknesses

1: Gritty and lack of glamour. There are no attractive Hollywood stars with white teeth and perfect bodies, the cast for this film are just a bunch average everyday people who make it more realistic but at the same time makes it less appealing to some of the public.

2: Looks like a documentary. It does have the feel of a documentary to it which may put of some members of the public who were thinking about watching it.

3: Will it appeal to women? Most women are very open minded so I feel that it won’t put of too many women. However I do agree that this is directed at men and football fans mainly.

Opportunities

1: Eric Cantona. Eric makes a huge impact on how many people will pay to watch the film because he is a famous footballer which should bring in allot of the football fans.

2: Manchester United. Eric plays/ played for this club which will make the Man Utd fans want to see more of him which may encourage them going to the cinema to see “Looking for Eric”.

3: Cannes film festival is also a brilliant way to advertise/ show your film which will hopefully then make the views spread the word to others about how good the film was.

Threats

1: Eric Cantona and Football. I feel  that the film may be stereotyped with football which in this case could lose a lot of the public who were thinking about whatching.

2: 44 inch chest is a film that is released in cinemas on the same day.

Log Book

Log1: C&M research techniques

Today we had to choose a genre of film for us to base our own film on, I chose comedy. We then had to choose some films which matched that genre to use as research to help us with our film research. I chose films such as Shaun of the dead, Attack the block and Superbad. The website I used to research was www.imdb.com which was very useful.

Log2:

Today we were looking in detail at Film distribution; we took down notes to help us with our homework which will be due in 2 weeks’ time. We have to make a PowerPoint explain film distribution in our own detailed words. As well as using the notes we have taken down from the lesson we were given a useful website list, they are, www.launchingfilms.com, www.launchingfilms.tv and www.summerofcinema.com .

Log 3

Today we went to the library where we were given a tutorial on a website called http://go.galegroup.com/ps/dispAdvSearch.do?prodId=GPS&userGroupName=hen_jisc#

Which we can use to help us to do advanced searches on topics or meanings we are unsure about, I have researched my genre of film which is comedy/ black comedy.

Log 4

Today we presented own powpoints about how we would ditribute our chosen film to the public. i went last out of the group. thre was no negative feedback. I was given B.

My prefferred film genre: Comedy/ dark comedy

My preferred film genre: Comedy/dark comedy

Shaun of the dead

Rated: 15

Plot: A man decides to turn his moribund life around by winning back his ex-girlfriend, reconciling his relationship with his mother, and dealing with an entire community that has returned from the dead to eat the living.
Budget:£4,000,000 (estimated)

Opening Weekend:

£1,603,410 (UK) (11 April 2004) (367 Screens)

Gross:

$13,464,388 (USA) (28 November 2004)

Superbad
Rated: 15
Plot: Two co-dependent high school seniors are forced to deal with separation anxiety after their plan to stage a booze-soaked party goes awry.
Budget:

$20,000,000 (estimated)

Opening Weekend:

$33,052,411 (USA) (19 August 2007) (2948 Screens)

Gross:

$169,871,719 (Worldwide) (4 May 2008)

Why?

Comedy has always been a big part of the film industry from the Monty Python film series (The life of Bryan) all the way through to the Simon Pegg series (Shaun of the dead, Hot fuzz, Paul).I feel that comedy is a very popular genre of film for people to watch at the cinema or at home.
Comedy can be split into different categories, kid humour which is often funny for kids but usually not for teenagers or adults, then there is the comedy for the masses, for example the most recent big hit comedy in England cinemas is Inbetweeners the movie.